Not Every Sale Is a Discount. Sometimes It’s a Growth Catalyst.
The Solutions
Restructure, Reposition, and Reignite
I started by completely restructuring the Meta ad account. A dedicated testing campaign was launched alongside two performance campaigns leveraging past winners.
This allowed us to isolate variables and control performance without disrupting baseline spend.
At the same time, I proposed a high-impact but profit-protected sale campaign. Rather than simply slashing prices, I engineered an offer based on product margins and buyer psychology — ensuring every sale contributed to net growth.
Execution included:
🎯 Full ad account restructure for testing and scaling
🧠 Offer engineering: irresistible but profitable
🎨 Creative collaboration with designers to launch high-converting sale assets
🔁 Real-time optimization across funnel stages
🧵 Multi-touch funnel mapping to drive urgency, clicks, and conversions
The Result
Performance That Paid Off — Fast
With the sale campaign live, results came in quickly and decisively:
🚀 CPA dropped by 69.9% (from $126.76 → $38.15)
🛒 AOV increased by 17.9% (from $154.81 → $182.50)
💸 ROAS climbed as high as 7.13X during the campaign window
📊 Even evergreen campaigns saw a lift in performance from increased sales traffic
This wasn’t just a well-timed sale — it was a performance-backed growth play that leveraged data, messaging, and funnel sequencing to maximize return without sacrificing margin.
⬇️ 70%
Cost per Acquisition
⬆️ 18%
Average Order Value
6.45X
Total ROAS
